Announcing Ableton Live 7

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[spo]Announcing Ableton Live 7, New Ableton Instruments and Ableton Suite

We are excited to announce a range of new products to be released
before the end of 2007: Ableton Live 7, several new add-on
instruments and Ableton Suite, a product that combines Live 7 with a
choice selection of instruments in one comprehensive, discounted
package.


ABLETON LIVE 7
==============

Version 7 renews the core of Live.

* The enhanced audio engine improves fidelity with 64-bit mix summing,
POW-r dithering, optimized sample-rate conversion and other
advances.

* The new Compressor device integrates three compression models, one
of which is based on a feedback design commonly found in the most
praised vintage compressors.

* Fully integrated side-chaining capability is available for the new
Compressor, as well as Gate and Auto Filter.

* High-Quality modes have been added to Operator, Dynamic Tube and
Saturator for anti-aliased processing and reduction of typical
"digital" artifacts.

* EQ Eight has an improved user interface and a 64 bit mode for
increased accuracy.

* The new Spectrum analyzer provides visual feedback for any audio
signals within Live (and it looks really cool!).

* The MIDI engine has been reworked to minimize timing error (jitter)
of recorded MIDI.

* Hardware integration has been streamlined—hardware synthesizers and
effects can now be inserted into device chains just like software
plug-ins.

* New memory management technology allows users of large sample
libraries, such as Ableton's new sampled instruments or third-party
libraries imported via Sampler, to run an impressive number of
instruments at the same time. This happens automatically, with no
setup changes required.

* New audio and MIDI fact sheets explain exactly how signals are (or
are not) being modified when using specific features in Live and
provide tips for achieving the highest quality results.


Live 7 brings the features most frequently requested by our users.

* Time signature changes can be inserted in the Arrangement timeline
and tied to Session scenes.

* Warped and unwarped video can be exported to files.

* Multiple automation lanes per track can be displayed and edited at
the same time.

* A new "tempo nudge" function makes it easier to synchronize to live
musicians or DJs.

* REX files can be dragged, dropped and played just like WAV or AIFF
files.

* Live, Operator and Sampler have received many small improvements and
additions based on users' requests.


The new "Drum Rack" streamlines beat production via an easy
drag-and-drop interface and brings endless creative possibilities.

* A familiar drum pad interface allows dragging and dropping of
samples, instruments and effects.

* Every pad can have its own Sampler, Simpler, Operator, or any other
virtual instrument or plug-in, and its own individual effects chain.

* The slicing feature fills a Drum Rack with the individual hits from
REX or audio loops. The original sequence is represented as a MIDI
clip, making it easy to replace, reshuffle or re-record the events
and process them individually.

* A Drum Rack can have its own sends, returns and submixes.

* Every pad can be shown as a mixer channel in the Session View.

* Each drum can be dragged out of its Rack for isolated pattern
control and editing.


NEW ABLETON INSTRUMENTS
=======================

The new add-on instruments are the result of Ableton's collaboration
with leading industry partners. The palette covers physical models of
electric pianos, analog synthesizers and string instruments as well as
multi-mic/multilayer sampled acoustic drums, drum machines,
orchestral strings, brass, woodwinds and percussion. The instruments
integrate tightly into Live, both in terms of workflow and resource
management.

* TENSION is a physical modeling string synthesizer based on the
advanced technology found in String Studio from Applied Acoustics
Systems (AAS, http://www.applied-acoustics.com). Through the use of
mathematical models, Tension simulates each component of a stringed
instrument. Tweak everything from how the string is played—with a
pick, bow or hammer—to the size and type of instrument body used.
Create incredibly accurate reproductions of real instruments or
design otherworldly hybrids, all within Live's familiar working
environment.

* ELECTRIC offers the much sought-after sounds of classic electric
pianos. Based on AAS's acclaimed Lounge Lizard, Electric uses the
same advanced physical modeling synthesis technology and integrates
perfectly into Live's workflow. Because Electric uses synthesis,
users can dive inside and play with the guts of the instrument—the
hammers, tines, pickups and more—to achieve just that right amount
of melancholy or bark and bite.

* ANALOG emulates the unique circuitry and irresistible tweakability
of vintage analog synthesizers, employing the renowned physical
modeling technology of AAS's Ultra Analog. Analog is a creative
workhorse that features versatile alias-free oscillators, multimode
filters, syncable LFOs, looping envelope generators and much more.
Able to produce everything from silky pad sweeps to earth-shaking
bass, Analog is also completely integrated in Live's familiar
interface.

* SESSION DRUMS is a meticulously multisampled library of acoustic
drums that reproduces the nuances of a recording session and puts
you in the engineer's seat. Session Drums gives you full control of
the close mics for each drum as well as the overheads and room mics,
so you can craft the perfect drum mix for your songs. Session Drums
also includes stereo kits appropriate for various musical styles and
a variety of MIDI grooves to speed up the production process.
Session Drums was created in collaboration with ChocolateAudio
(http://www.chocolateaudio.com), makers of the critically acclaimed
"Imperial Drums."

* DRUM MACHINES offers a choice selection of classic drum machines,
meticulously sampled and programmed by Ableton content developer
PureMagnetik (http://www.puremagnetik.com), to faithfully reproduce
the original sounds. Drum Machines is easily tweaked with cleverly
mapped controls, allowing users to experiment with the inner
workings of the instrument and adjust to taste.

* ORCHESTRAL STRINGS, BRASS, WOODWINDS, PERCUSSION are four
collections of sampled orchestral instruments featuring a number of
variations and articulations, created in partnership with SONiVOX
(http://www.sonivoxmi.com), a leading provider of premium sampled
instruments. Recorded with the expertise of world-class musicians,
engineers and producers, these collections put a world of authentic
symphonic possibilities at the composer's fingertips. The Orchestral
Strings, Brass, Woodwinds and Percussion collections take advantage
of complete integration with Live and its new resource-efficient
sample engine, allowing users to work with an impressive number of
instruments in their compositions.

* ESSENTIAL INSTRUMENT COLLECTION 2 is a multi-gigabyte collection of
meticulously sampled and selected instruments, offering a choice
selection of acoustic and electric pianos, guitars, bass, drums,
orchestral strings, brass, woodwinds and more. Version 2 adds
acoustic and electronic drums as well as presets optimized for
better sound quality and faster loading.


ABLETON SUITE
=============

Ableton Suite is a combination of Live 7 plus a choice selection of
Ableton instruments. This attractively priced package provides a
comprehensive set of musical tools, all smoothly integrated into
Live's acclaimed workflow. The download version of Ableton Suite
includes Live 7, Sampler, Operator, Electric, Analog, Tension and Drum
Machines. The boxed version of Ableton Suite additionally includes the
Essential Instrument Collection 2 and Session Drums.


AVAILABILITY
============

All announced products will be released within Q4, after extensive
testing. A public beta version will be available soon.


BUY LIVE 6 TODAY AND GET LIVE 7 FREE
====================================

All users who unlock their Live 6 or Live 6 Upgrade between October 1,
2007 and January 31, 2008 will get a free download upgrade to Ableton
Live 7, plus attractive instrument bundle offers at release date.


PRICING FOR NEW PRODUCTS
========================

ABLETON LIVE 7

* Download version: EUR 419/USD 499
* Boxed version, includes the Essential Instrument Collection 2
(EIC 2): EUR 499/USD 599

NEW ABLETON INSTRUMENTS

* Tension: EUR 129/USD 159
* Electric: EUR 129/USD 159
* Analog: EUR 129/USD 159
* Essential Instrument Collection 2: EUR 99/USD 119 (for owners of
EIC 1, a free upgrade to EIC 2 is included with the boxed upgrades
to Ableton Live 7 and Ableton Suite)
* Session Drums: EUR 149/USD 179
* Drum Machines: EUR 69/USD 79
* Orchestral Strings: EUR 209/USD 249
* Orchestral Brass: EUR 209/USD 249
* Orchestral Woodwinds: EUR 209/USD 249
* Orchestral Percussion: EUR 169/USD 199
* Orchestral Bundle (Orchestral Strings + Brass + Woodwinds +
Percussion): EUR 669/USD 799


ABLETON SUITE

* Download version (Ableton Live 7 + Sampler + Operator + Tension +
Electric + Analog + Drum Machines): EUR 649/USD 799
* Boxed version (Ableton Live 7 + Sampler + Operator + Tension +
Electric + Analog + Drum Machines + Session Drums + Essential
Instrument Collection 2): EUR 799/USD 999


UPGRADE OFFERS FROM LIVE 6
==========================

UPGRADE FROM LIVE 6 TO LIVE 7

* Download version: EUR 99/USD 119
* Boxed version: EUR 129/USD 159 (for owners of EIC 1, a free
upgrade to EIC 2 is included)

SPECIAL UPGRADE BUNDLE OFFERS, VALID THROUGH DECEMBER 31

* Upgrade to Ableton Live 7 (boxed version) + Session Drums + Drum
Machines: EUR 249/USD 299
* Upgrade to Ableton Suite (download version): EUR 299/USD 339
* Upgrade to Ableton Suite (boxed version): EUR 399/USD 459

Owners of Sampler, Operator or the Essential Instrument Collection
receive additional discounts when upgrading to Ableton Suite. Please
find your individual offers at www.ableton.com/live-7-upgrades.


UPGRADE OFFERS FROM OTHER VERSIONS INCLUDING LIVE LE AND LIVE LITE
==================================================================

Pricing varies depending on which version you upgrade from. For users
of any version of Live including Live Lite and Live LE, there will be
attractively priced introductory offers for Live 7 and various
combinations of instruments. Please find your individual offers at
www.ableton.com/live-7-upgrades.


More exciting news coming soon.

Claudia Weidner/David Cross
Ableton[/spo]