Something concerning the development technique of the Nike

[pickett]

Something concerning the development technique of the Nike

Spent on traditional media promoting budget during the past 36 months, free run nike australia has dropped by 40%, despite its marketing budget in 2011 reached accurate documentation $ 2.4 billion. The study firm Advertising Age (Advertising Age) data show that Nike non-traditional marketing budgets in 2010 amounted to $ 800 million, the total proportion of selling budget advertisers in america ranked first. Michael Jordan fire, his shoes will fire time has passed, the reason behind its core users-teenagers in the TV towards the Internet. Nike unhappy from the 4A companies to influence these people, to merely direct and purchaser relationship, when i was in their lives, and charge of their data, effectively grasp the requirements more effectively influence them.

Put differently, the Nike accessories business not care to make use of it to generate money, rapidly 1,000 yuan to buy a FuelBand consumer really expensive, but Nike's more concerned with customer relationships is to create a digital and reality, constantly brought new clients, creating brand loyalty. The Nike Beijing, a store manager told the initial Financial Weekly, the Beijing market, probably about 40% of Nike + users to get the Nike brand running shoes, and can keep buy other equipment.

The figures disclosed by nike free 2, now the entire world there are approximately 5 million to running enthusiasts Login Nike website, and view their unique performance. In the event you count Facebook and Twitter fans, Nike carries a huge myspace or facebook daily may have a maximum of 200 million people concern-that come in the American Super Bowl (Super Bowl) game-Nike can simply reach daily this magnitude. While no financial particularly the Nike +, but analysts said the amount of the Nike + members a 55% improvement in 2011, while its running byplay revenue increase of up to 30%, to $ 2.8 billion, Nike + credit.

This social networking might include Nike-sponsored star player Kobe Bryant, also including ordinary running enthusiasts ZHAO Xiao Zhao and Jiang Xu.

June 1, 2011, the 28-year-old Zhao Xiao-chiu Nike store in Beijing Sanlitun Village got such a Nike + sports wristbands and chips. Each time he ran out running, he'd have set a fantastic distance from your Agricultural University, attended Xidan. Wristbands keep running speed, calories and distance data also from time to time to remind him the amount of the gap in the set target.

ZHAO Xiao-chiu will do more than its own motion data uploaded for the Nike + He also enrolled in activities run from the capital of scotland - nike free run nike australia each city inside the stipulated time running upload the data to see which city has accumulated a long distance. 2010 Nike organized an identical event london on. Named Nike Grid activities initiated on Facebook, participants must earn points visited different locations of the city sign. Activities initiated through the participants from the 15-day activity running total distance is the same as round the earth semi-circle 12,500 miles (comparable to 20,200 kilometers).

Jiang Xu, Wuhan may be the Nike + SportWatch GPS. Her weekly run three to four times every half hour. The SportWatch also while using chip use, based on the frequency people before Jiang Xu, her left foot insoles following Nike + chip life in regards to year. Later, she participated in the NIKE RUN CLUB Han Street Night organized run this time are going to be shortened.

When compared to the amount of people to participate in those things in the night run basic cities of Beijing, Shanghai, Guangzhou, and Jiang Xu to become listed on the activities in the night run but not much. To grow the influence in this activity within the user from the product of such Nike, Nike may be located in the summertime of 2011, the first night ran invited to Wuhan, star Li Na to assist out on the scene ran Friends of nearly 600 attended the big event. But nightly run within this year's event, the volume of participants is stable inside forty to fifty people, mainly aged 25 to 30-year-old company.

Here you are at our online site:http://www.nikefreerunaustraliastore.org